RESPONSIBILITIES:

Manage PPC campaigns across multiple verticals w/ an annual budget in excess of $3million.

Design, develop, and manage PPC campaigns - involves keyword research, bid strategies and management, conversion data setup and management, ad text writing and other core PPC capabilities

Optimize campaigns to generate leads while maintaining a budget

Provide analysis of existing PPC campaign performance and devise actionable optimization insight to align with lead gen objectives

Execute SEM strategy through keyword research, data analysis, and content production

Generate monthly and quarterly analytics reports including data from Google Analytics and Google AdWords, and review with key stakeholders.

Evaluate and track KPIs through implementation of goal setting and event tracking on company website

Monitor campaign performance in Google Ads on a daily basis. Evaluate and make adjustments based on campaign results

Management of digital marketing platforms across the Google suite - Local Service Ads + Google Business Profiles.

QUALIFICATIONS:

Excellent communication skills and active listening

Google Certifications that include AdWords and Analytics

Familiarity with Local Service Ads platform

Working knowledge of Microsoft Office suite

Strong attention to detail and organizational skills

Exposure to CRMs, data mining and data analysis is preferred

Strong troubleshooting and critical thinking skills

Positive and professional demeanor

WHO YOU ARE:

You provide yourself in work that is extensive and high detail

You love A/B testing

When everyone else says something is working, you are a positive pessimist who assumes something can always be better

Team player attitude, solid work ethic, willing to pitch in where needed

Problem solver, able to troubleshoot issues independently and drive them to closure with minimal supervision

Comfortable in a fast-paced environment and in dealing with change and ambiguity

Technically capable, excellent communicator, and a desire to improve processe