You will contribute to increasing our site’s ranking by getting us high-quality backlinks from authority websites, managing the SEO of our Google Business profiles & other map listings, and curating and improving our on-site SEO.
An ideal person for this role is tech-savvy and possesses excellent communications and interpersonal skills. We need a person who can promote our brand to relevant people and businesses and get them to link to our website.
As an SEO Specialist, you will oversee contacting bloggers, influencers, and website owners to create and maintain business partnerships. In turn, these relationships will positively impact organic ranking and drive profits for our company. You will also manage, maintain, and optimize our Google Business Profiles to increase our digital presence to customers.
Responsibilities:
- Backlinking
- Contribute to developing the link building strategy to improve our SEO and search engine ranking
- Identify and acquire backlink opportunities to increase website traffic
- Interact with outside vendors to build backlinks to our website and implement our link building strategy
- Find new link opportunities by using the latest search techniques and conducting a competitor backlink analysis
- Build and maintain healthy links by keeping track of a backlink profile
- Contact bloggers to interest them in our brand and provide reliable backlinks
- On-site SEO
- Collaborate with other SEO and marketing team members to ensure the consistency of our online marketing efforts
- Contribute to the successful implementation of SEO and digital marketing campaigns by managing third-party service providers
- Own the content optimization & keyword targeting of our entire website
- Managing Local Map Presence
- Manage Google Business Profiles and implement consistent ranking strategy
- Curate weekly blog posts, photo updates, service descriptions, etc. to stay engaged with the various platforms
- Conduct online audits & research, interpret, and use the obtained data and results
